Step Up Launches in Newcastle
2nd October 2008, Dance City, Newcastle.
The first ever national campaign to get more secondary school pupils walking to school launched on Thursday 2 October, with an exciting event for young campaigners at Dance City in Newcastle.
Whilst primary school pupils are bombarded with messages to walk more, it can seem that when students take the big step up to secondary they are often left out on a limb. Step Up, a brand new project from national charity Living Streets (who run the National Walk to School Campaign), will change all that, using knowledge and inspiration from the pupils themselves to create a fresh way of spreading the walking message. Step Up is funded by the Big Lottery Fund`s Wellbeing programme.
150 students from 14 secondary schools around the North East attended the event in Newcastle, to officially launch the project that they have helped design. As well as seeing the new logo, and launching the new website, they took part in workshops to help them create dynamic and effective campaigns in their own schools. They also did some slightly more energetic sessions to inspire them, such as film-making and photography, and getting expert tuition on street sports such as breakdance and capoeira.
Over the four years of the project, team of pupils in 40 selected schools will receive advice and financial support for pupil-led campaigns for more walking, and improvements to the walking routes to their schools. This first hand knowledge will help make sure the national campaign stays right up to date, spreading the knowledge and creativity around the UK via www.stepup.org.uk/.
Tony Armstrong, Chief Executive of Living Streets, said:
It`s fantastic to be launching this brand new campaign. At secondary school we truly start tasting independence, and make the free choices and habits that we will carry with us throughout our adult lives. Step Up will help make sure that including daily activity, like walking to school, in their lives is a choice young people want to make for themselves - bringing huge benefits for their health, and local congestion and pollution.